David Hartman

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Tide Dry Cleaners / Background
2008


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People put up with the toxic, often unpleasant experience of dry cleaning because they have to.

For Tide, an iconic brand with a history of innovation, our team was charged with reinventing the dry cleaning experience to be more service oriented and eco-friendly.

Desgrippes Gobe; Creative Director: John Farrar. Design Director: David Hartman. Strategist: Jenny Burns.

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(c)2008 David Hartman