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AVON / Print Campaign
2006





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Avon had become known as old fashioned; quaint and charming but not stylish.

Avon needed a campaign that would propel itself out of the past, get young women to rediscover the brand and announce that they were fresh, stylish and relevant.

Extreme close-ups and bold graphics create a breakout look that helped transform the brand and boost sales. Brand Integration Group, Ogilvy. Creative Director: Mark Bown.

Co-designed with Nick Austin.

Press


New York Times // March 07
"Avon Comes Calling With a New Campaign"

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