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AVON / Print Campaign 2006 ![]() |
Prev / Next Avon had become known as old fashioned; quaint and charming but not stylish. Avon needed a campaign that would propel itself out of the past, get young women to rediscover the brand and announce that they were fresh, stylish and relevant. Extreme close-ups and bold graphics create a breakout look that helped transform the brand and boost sales. Brand Integration Group, Ogilvy. Creative Director: Mark Bown. Co-designed with Nick Austin. |
Press New York Times // March 07 "Avon Comes Calling With a New Campaign" |
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